Public Figure explores the rise of social media influencers and the power they wield in an increasingly online world. Made with honesty but without judgement, the documentary examines the psychological effects of everyday social media use and how it’s varied assortment of influencers deal with the fame, money, hate and obsession that comes with being a digital-era star. The result is a nuanced account of the ways in which this new technology has changed the world – both for better and for worse – as well as its impact on the lives of the influencers themselves. Comprised mostly of interviews with social media stars with varying degrees of ‘fame’, as well as actress and artist Rose McGowan, who, although already famous by more traditional means, used social media to amplify the #metoo movement, this is a fascinating snapshot of our times.